FACEBOOK - A social media giant. It has a goal to take over the world. No really, they have about 1 billion users. Has anyone truly measured its effectiveness? If not, what unit of measure should they use? Should it be by direct revenue generated solely on Facebook marketing, or should it be based on engagement. Not until now, has impressions of your ad held so much value on the internet. Major corporations did not see the value of putting their product on say MYSPACE, however find it almost necessary to do so with Facebook. So let's get to the bread and butter.
The bottom line Facebook, for an artist, is only as effective as the friends the artist connects with. Let's use King Jaffi, fictional rap artist from Brooklyn. King Jaffi is on Facebook. King Jaffi has 4,497 friends. You might say awesome, great, let me check this kid out. POW, value right there. Jay-Z once said "men lie, women lie, numbers don't". This statement has been the business model, as quiet as it is kept, for many successful entrepreneurs. If you saw this site had 1 million friends on Facebook, chances are you would be beating our email to death with music, press kits, and more completely uninterested in the fact that maybe we just won't listen, or furthermore that you just won't receive as much value as the brand you are shopping to.
Up to this point, we actually shed light on some positive outlooks on Facebook. Now, lets look at the other side. King Jaffi, with his 4,497 friends, well, each one of those friends have no less than 1,000 friends of their own. Works in your favor right? Wrong! The more friends a person has the less space your post are able to be viewed. Great way for Facebook to capitalize. Like with any website, changes can be made behind the scenes. For example, if I wanted, I could make it whereas the only post someone sees is King Jaffi. Now that would be amazing for King Jaffi because at that very moment all 4,497 friends are talking about him. That's not the case. When King Jaffi makes a post, there are 999 other people making a post per friend King Jaffi has. In retrospect King Jaffi is not just competing with the industry in the mainstream, he is competing for a chance to be heard over someone's life long friend, or party promoter, DJ, or now, as it has become the norm, MAJOR CORPORATIONS. King Jaffi is competing with 4,492,503 other people. Can you imagine if all of you were in one room? Now tell me everyone is going to listen to an unsigned rapper from Brooklyn because he said his video is fire. NOT GONNA HAPPEN.
What you are seeing occur is a monopoly. Facebook has become so big it becomes less effective for unsigned artist to market. In the real world, artist handing out their CD on 42nd street in New York, or the strip in Las Vegas, or the Broadwalk in AC, are only competing against other artist. Artist handing out their video on Facebook are competing against the likes of Dove soap, Ford Motor Trend, Dog lovers who still bash Michael Vick. Get the picture now?
Just how can you fix this problem? Simple, do not forget about grassroots marketing. When they say build a fan base, they are referring to, in most cases, actual humans who will gather in one place at ONE time. Yes, you have 50,000 likes but, how spread out are those likes, It does not help if you only have 15,000 in the United States, and about 12 are actually from your own neighborhood. Grassroots marketing is what TheMicBooth.com specializes in. Because we are a service provider, we can afford to be a boutique firm and not really worry about Facebook likes as our real clients has something more important than likes, MONEY. Willing to spend on their careers. Willing to be guided in the right direction. Willing to invest in real stats and opportunities instead of looking for the easiest way to get "poppin". We know how to change the direction of your career for the better, and with a REAL budget we will. Most important, you have to actually know how to perform, write, rap, sing, dance, or whatever it is you do, well.
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