Well, give credit where credit is due. #BrooklynStandup.
We said it before, New Yorkers take things to heart if you mention this city. SlaughterHouse EMCEE, Joell Ortiz, protected this city with the first swing back. I am thinking it would have been out hours ago, but someone in his camp said, "at least mix it down first".
Unsigned rappers were given 17 hours to get to their homemade production studio and lay down the hardest 16/32/64's in their life if they were from New York. Now, one of the most prolific rhymesmiths of the post-G-Unit era, the era where Hip Hop was last respected as talented across the board, has responded. To come after him, your bars have to be even more solid, your subject matter more unique, your track selection more impressive, with a deeper root into the history of rap.
Deep down inside, we all want beef in Hip Hop. We love the fact Joell Ortiz called Kendrick Lamar "the next thing on my fork". He added, "maybe Im not on your radar/you feel you aint gotta acknowledge my clique" clearly letting Kendrick Lamar know you don't mention this city and totally ignore the most respected group in the streets, let alone rap niggaz from Brooklyn that make take offense to being ignored.
"You rich rappers cant respond with all the dollars you get/Gangsta rappers cant retaliate with hollows and clips/and you fashion rappers wear the kind of jeans you hardly can zip". Lets dig through this bar. The first one is stating the obvious that guys like Jay Z, Diddy, and maybe 50 Cent have amassed so much money, to respond would be frowned upon by TODAYS casual fan. The next one he clearly is speaking of himself and probably a few others like an Uncle Murda, Papoose, Fabolous, and a few more that are just disrespectful when slighted. The last bar he is taking shots at the tight jean wearing rappers of today. Is there something wrong with wearing too tight jeans? Not our preferred method of dress, but to each its own.
Joell Ortiz responded first and fierce and is worthy of a well thought out article by someone from the same era. We just hope that the beef continues so we can keep talking about #REALHIPHOP.
On June 22, 2013 Themicbooth.com will be headed to Allentown to help celebrate PA promoter Kay Love birthday. We won't dare call him local or smalltime. With the host Joseline Hernandez, performances by Rich P of Harlem, NY and COKE BOYZ artist Chinx Drugz of Queens, NY known for the record "Ima Coke Boy" which was atop of New York charts, and also celebrating alongside Memphis Bleek, yes the Memphis Bleek of Roc-A-Fella, Kay Love is getting a lot of love. We see everyone doing their best to impress the BIG HOMIE. The event is going down at Club Horizon in Allentown, PA June 22, 2013. If you are in the area come swing by.
FACEBOOK - A social media giant. It has a goal to take over the world. No really, they have about 1 billion users. Has anyone truly measured its effectiveness? If not, what unit of measure should they use? Should it be by direct revenue generated solely on Facebook marketing, or should it be based on engagement. Not until now, has impressions of your ad held so much value on the internet. Major corporations did not see the value of putting their product on say MYSPACE, however find it almost necessary to do so with Facebook. So let's get to the bread and butter.
The bottom line Facebook, for an artist, is only as effective as the friends the artist connects with. Let's use King Jaffi, fictional rap artist from Brooklyn. King Jaffi is on Facebook. King Jaffi has 4,497 friends. You might say awesome, great, let me check this kid out. POW, value right there. Jay-Z once said "men lie, women lie, numbers don't". This statement has been the business model, as quiet as it is kept, for many successful entrepreneurs. If you saw this site had 1 million friends on Facebook, chances are you would be beating our email to death with music, press kits, and more completely uninterested in the fact that maybe we just won't listen, or furthermore that you just won't receive as much value as the brand you are shopping to.
Up to this point, we actually shed light on some positive outlooks on Facebook. Now, lets look at the other side. King Jaffi, with his 4,497 friends, well, each one of those friends have no less than 1,000 friends of their own. Works in your favor right? Wrong! The more friends a person has the less space your post are able to be viewed. Great way for Facebook to capitalize. Like with any website, changes can be made behind the scenes. For example, if I wanted, I could make it whereas the only post someone sees is King Jaffi. Now that would be amazing for King Jaffi because at that very moment all 4,497 friends are talking about him. That's not the case. When King Jaffi makes a post, there are 999 other people making a post per friend King Jaffi has. In retrospect King Jaffi is not just competing with the industry in the mainstream, he is competing for a chance to be heard over someone's life long friend, or party promoter, DJ, or now, as it has become the norm, MAJOR CORPORATIONS. King Jaffi is competing with 4,492,503 other people. Can you imagine if all of you were in one room? Now tell me everyone is going to listen to an unsigned rapper from Brooklyn because he said his video is fire. NOT GONNA HAPPEN.
What you are seeing occur is a monopoly. Facebook has become so big it becomes less effective for unsigned artist to market. In the real world, artist handing out their CD on 42nd street in New York, or the strip in Las Vegas, or the Broadwalk in AC, are only competing against other artist. Artist handing out their video on Facebook are competing against the likes of Dove soap, Ford Motor Trend, Dog lovers who still bash Michael Vick. Get the picture now?
Just how can you fix this problem? Simple, do not forget about grassroots marketing. When they say build a fan base, they are referring to, in most cases, actual humans who will gather in one place at ONE time. Yes, you have 50,000 likes but, how spread out are those likes, It does not help if you only have 15,000 in the United States, and about 12 are actually from your own neighborhood. Grassroots marketing is what TheMicBooth.com specializes in. Because we are a service provider, we can afford to be a boutique firm and not really worry about Facebook likes as our real clients has something more important than likes, MONEY. Willing to spend on their careers. Willing to be guided in the right direction. Willing to invest in real stats and opportunities instead of looking for the easiest way to get "poppin". We know how to change the direction of your career for the better, and with a REAL budget we will. Most important, you have to actually know how to perform, write, rap, sing, dance, or whatever it is you do, well.
If there is news out there believe the scoop will be here.