MR. CHEEKS GRACES
A CHANGE IN THE HIP HOP
Hip Hop has evolved over the years, to the point that new genres
have developed to best qualify the demographic one markets to. Ok, enough with
the business mumbo jumbo, this record is hot. Maybe it is because I am
approaching 30 (I aint worried bout nothing), but there comes a time when you
don't want to chase the fast girls of Club Speed, Webster Hall, or
Nagasaki's. There comes a time when you are tired of impressing the
overrated ladies that are in Greenhouse, Toshi, Fashion Forty, and BB Kings on a
weekly basis. There will be a time where you don't want to spend half your
check at Rivieras, Sou Rendevous, or Perfections, ok maybe we going to
There will be a time when you want
to relax, have a BBQ and in the words of Nas "without the cops harassing".
What will happen to your taste of music? Will you stop listening to your
favorite artist simply because you feel its not mature enough? Well, for
consumers, the answer is yes, which is why this record is such an outstanding
body of work. Mr. Cheeks understands his fan base has gotten older,
working decent 9-5's, have a family, and he knows not to let that true fan get
Fused with a blend
of blues, jazz, and little bit of Motown soul, "Atmosphere", led by "NoImage",
gives off that vibe that is sure to be as big of a wedding song as "Get Up" was
for every South Side brother that has gotten married, or had to attend a baby
shower for the past 16 years.(Oh you didn't we know history, see "Get Up" video
below). Mr. Cheeks has no problem maintaining that platinum flow all his fans
adore him for. He said its not a "rap attitude" but Mr. Cheeks surely displays
his annoyance with people thinking he fell off, feels he is broke, not relevant,
addressing it in his first couple of bars with "we the future, salute me I
salute yah" and "everybody wanna know where you at where you be where you go".
Surely Mr. Cheeks, as evident to the song, is
alive and well and enjoying life. No Image is definitely grooving, and the
video, shot by Zodiac Fishgrease and Saint, legendary directors themselves,
bring out the life of the song. Showing how the people arrived in the
club, what was going on prior to the song, scene changes, all the things that
are missing in todays under developed talent. You can jump if you want to
be mad if you want to hate if you want to or love it if you want to but this is
certainly a video worth sharing with the world, especially if you love
"Aint no rapper as tough as me/That's why they don't fuck with me/They can label this a diss when the song drop/Cause I'm better than your favorite rapper by a long shot"
Cassidy has been on tour in Dubai and Australia and Kendrick Lamar might just wish Cassidy was asked to go somewhere with censored internet like North Korea and maybe Cassidy would not had said nothing. First, let's take this time to thank the Lords Of Hip Hop for building this competition what it is today. Guys like Kool Moe Dee, Special K, Big Daddy Kane, LL Cool J, Krs-One, Slick Rick, Nas, Biggie, Jay Z, Mase, Jay Z, Nas, 50 Cent, Cassidy, The Game, Nas, Jay Z, Nas, Jay Z, Nas, Jay Z, N--- well you get what we are trying to say. Those cats kept real hip hop relevant in the mainstream as long as possible until the executives got a firm grip and started giving million dollar deals and shows to myspace rappers. I will refrain from naming them all but Souljah Boy tops the list. If it wasn't for them Hip Hop would've died in the late 90's or right after 50 cent got rich. Kendrick Lamar, we thank you. We thank you for leaving out the real lyricist of hip hop. we thank you for indirectly disrespecting those who have done some damage in this game. Nas said "don't ever disrespect me blatant or indirectly" and those who grew to hear that verse took heed.
Ever seen a movie where everybody beefing and don't know why. Well, they are usually comedies or about drug dealers. Think about "Get Him To The GreeK" or one of the "Fast and Furious" or something by Quentin Taratino. Yea, and then there is that cool character that shows up and can just body everyone, take what he came for, and then goes like he came without even an exit interview? Well that's Barry Adrian Reese just did. Now, we heard a whole lot of versions, we heard Lupe right before his. Even cued up the title for Lupe, and then motherfucking Cassidy verse hits and well all of a sudden talking about how Lupe spoke German wasn't interesting. Cassidy didn't just attack Kendrick, he searched for him, developed a report, and hit his house at Zero Dark Thirty. We see people saying not to waste bars on freestyle. STUPID, that is what hip hop is built on. Prove you can rap no beat, on spot, about something relevant, make sense, and have a tight flow, all without being a pussy. "I'm not gonna let you get disrespectful Im gonna address you", "I'm just trying to figure out who Im gonna slaughter next", "I got hyped when I heard that Kendrick Lamar raps/I'm in the booth thinking construction boots and a hard hat", "I'm not the King of New York/But the King of New York know I'm hot", "If you a fan of hiphop you gotta support it", are just a few of his lines from the deadly assassination of Kendrick Lamar. Think of Lebron James dunking on Jason Terry and you will understand the capacity of what just happened. You know how everyone was loving how hard of a time JT gave the KING until that moment.
CASSIDY, if this all it took to get you back to destroying niggaz I would've paid someone to write a diss just to diss me just so I can be impressed with hip hop again. I mean Mr. Lamar is not out yet people. We must give him time to respond. Think of this as 'Lyricist Lounge" gone digital and there is nothing a sponsor can motherfucking do about it. So, perhaps B.A.R.S. is back or maybe, just maybe, it might be Split Personality, either way his bars has never fell off.
FRED DA GODSON. #BRONXSTANDUP!!!!
Now this is Fredericko. This is TBM, Talkin Bout Money. This is Fred DA MOTHERFUCKING GODSON. It don't get no better. Fred, another rapper left off Kendrick Lamar's long list of possible challengers, posted his response just a little while ago. We don't even want to write about what he said, but you all need to be broken down.
With that DON flow, mixed with that voice that just screams, "oh this New York nigga". "Sonny lost a finger then this little niggas ears can go", mixed with seriousness and comedy clearly taking shots at the way the nigga Kendrick Lamar was born like. He constantly refers back to what he is really living, reminding Mr. Lamar prior to any rebuttal he must remember Fred DA GODSON "TBM willing to ride/this is verbal murder I know Im killin your vibe". For outsiders who don't know what TBM is, just ask us how many people FRED DA GODSON brought through a show at Webster Hall in NYC back in June. "You got Snoop/We got jay/We got Nas/You got Dre/But you the king of everything?". is expressing his feelings as any hip hop fan from the 90's would. When you were from Queens you would name Nas and Mobb Deep, if you were from BK you screaming Biggie and Jay, Da Bronx Big Pun and Lord Tariq, and so on and so on. That part of the song is the familiar tit for tat New Yorkers thrive on and are not afraid to argue.
This is hip hop. Start a topic and don't stop. New York is known to keep things going for a long time, ask Reggie Miller, but its all love. Well, not for FRED DA GODSON. Fred will respond back to anything Kendrick has to say and on this one, Kendrick better come heavy or not at all. #TBM is kind of deep, s/o to Mally Stackz and I be seeing his videos.
Its not over yet, 3 more boroughs still got to respond, or did Kendrick think Chinatown was the border for NY. Don't let Santos fool you.
Well, give credit where credit is due. #BrooklynStandup.
We said it before, New Yorkers take things to heart if you mention this city. SlaughterHouse EMCEE, Joell Ortiz, protected this city with the first swing back. I am thinking it would have been out hours ago, but someone in his camp said, "at least mix it down first".
Unsigned rappers were given 17 hours to get to their homemade production studio and lay down the hardest 16/32/64's in their life if they were from New York. Now, one of the most prolific rhymesmiths of the post-G-Unit era, the era where Hip Hop was last respected as talented across the board, has responded. To come after him, your bars have to be even more solid, your subject matter more unique, your track selection more impressive, with a deeper root into the history of rap.
Deep down inside, we all want beef in Hip Hop. We love the fact Joell Ortiz called Kendrick Lamar "the next thing on my fork". He added, "maybe Im not on your radar/you feel you aint gotta acknowledge my clique" clearly letting Kendrick Lamar know you don't mention this city and totally ignore the most respected group in the streets, let alone rap niggaz from Brooklyn that make take offense to being ignored.
"You rich rappers cant respond with all the dollars you get/Gangsta rappers cant retaliate with hollows and clips/and you fashion rappers wear the kind of jeans you hardly can zip". Lets dig through this bar. The first one is stating the obvious that guys like Jay Z, Diddy, and maybe 50 Cent have amassed so much money, to respond would be frowned upon by TODAYS casual fan. The next one he clearly is speaking of himself and probably a few others like an Uncle Murda, Papoose, Fabolous, and a few more that are just disrespectful when slighted. The last bar he is taking shots at the tight jean wearing rappers of today. Is there something wrong with wearing too tight jeans? Not our preferred method of dress, but to each its own.
Joell Ortiz responded first and fierce and is worthy of a well thought out article by someone from the same era. We just hope that the beef continues so we can keep talking about #REALHIPHOP.
What we know about him? He is from New York. He was once banned from entering Madame X, where we hold our monthly #TalentExpo at, prior to us securing the spot, and he constantly has music that expresses sincere, yet uncontrollable anger. That is anger for anything. Albeit, parents, girls, and now, Kendrick Lamar, or, as he puts it, K DOT.
For the past few years, he has been an unsigned talent simply needing a real break. A professional critique, perhaps major labels are afraid of his realness he displays on each bar. He delivers rhymes, sometimes videos, that may seem to most, over the top. Over the top because America wants to censor our music. 100 Grand hates to be censored, he hates even more to be ignored. Say you dislike his record, he might just tell you what he feels, but explain why you dislike it, he might just ask you how to improve. 100 Grand is a realist. He understands he won't be liked be all.
But this is Hip HOP. Fuck that. This boy went in. Risking chances of being signed by labels that may have interest in Kendrick Lamar, he took the challenge and delivered. With a unique flow, a different track, you can feel the rawness that resonates through each bar. Hip Hop as it should be. His hook "New York, New York/They the city got soft/but thanks to K dot/now we'll never get along/So forget the west coast/y'all gonna all sing along/I'm theunderground king of NY/you been warned" and followed with "on my Jigga/50/Nas/lets not forget (sample) Biggie". He also responds to his fellow NYC emcees asking them "how you let this fool come/and crush the big apple", clearly expressing his annoyance with cats that are on and won't assert their own lyrical prowess. He is apparently excited, seeing that hip hop fans really wanted someone who can rap in the game with a quote "that's all these hiphop/crtics/want is lyrics/why didn't you just say so/I got that/That's it" he is clearly shooting at all the blogs that have ignored his previous works and has used the opportunity to defend his city to show off his genius flow.
Well, we are glad he said something and we featured the video on The Mic Booth phone app available on google play and iTunes at number 1.If we were able to sign you, we probably would strongly consider it. But for now, this unsolicited, not asked for write up will have to do. Follow him on twitter @Thisis100grand.
If there is news out there believe the scoop will be here.